Tuesday, January 12, 2021

Hash Code 2021 is going virtual

Hash Code, Google’s flagship team programming competition, is back...and fully virtual. Join developers around the world as they grow their coding skills and work to optimize real Google engineering problems.  Registration is open now — and whether you’re just starting your coding journey or consider yourself a programming expert, there are plenty of reasons to be excited about Hash Code 2021: * Solve real Google engineering problems. Hash Code problems are based off of real Google engineering problems. Past problems have covered challenges like automating smartphone assembly and designing the layout of a Google data center. You can check out a full list of previous Hash Code problems in our archive. We recommend using those past problems  and scheduling a practice session with your team to prepare for the Online Qualifications. * Try, try and try again. The beauty of Hash Code is that there is no right answer to any of our questions. The problems for each round are optimization problems, meaning you and your team can submit a solution, optimize it and submit it again. Because there is no right answer, your team can submit multiple solutions during a round. This iterative process is exactly how our engineers work on a daily basis at Google.  * Connect during Covid-19. Hash Code is going fully virtual in 2021. Participating in the Online Qualifications is a great way to connect with friends, peers and the global developer community in a safe way. Everyone who competes will join a team of two to four people. Your team can also choose to join a virtual Hub, an online meetup where teams from the same university, coding club, office or organization can compete alongside one another (check out the map of approved Hubs). If you don’t see your organization, you can apply to organize a Hub for your community. Hash Coders are everywhere, and we can’t wait to see the new connections made all over the globe in 2021. Join in on the conversation now: Meet other Hash Coders, find teammates and stay up-to-date on all the latest Hash Code buzz on our Facebook Group. * Have some fun. One of the best parts of Hash Code is connecting with other members of the community while learning and growing your programming skills. Whether this is your first or fifth time participating in Hash Code, there is something for everyone.  Hash Code 2021 kicks off with the Online Qualifications on Thursday, February 25 at 9:30 a.m. PT and wraps up with the Virtual World Finals in April. Register at g.co/hashcode by February 24 and spread the word! 
https://j.mp/39kdNew

The Microsoft Advertising Partner Awards: Congratulations finalists!

In honor of the powerful partners who help make Microsoft Advertising successful, we’re delighted to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas. The Microsoft Advertising Partner Awards will celebrate our Elite and Select partners for the incredible work they’ve done in 2020 across various categories. We have also introduced a new category — the Community Response Award — which celebrates the innovation and invention our partners have demonstrated during this unique time. This year’s Awards theme is “Forward Together,” which points to the importance of partnership, and how we move forward toward recovery and growth. As Microsoft Advertising evolves, these partners are demonstrating the ways in which they go above and beyond to ensure their clients are showing up in all the right places, in the most impactful ways. Elite and Select tier members in the Americas are all invited to join the special virtual Partner Awards on February 25, 2021 at 5:00 PM EST/3:00PM CST/2:00PM PST, when we’ll announce our winners with all the celebration and recognition you’ve come to expect. We saw many outstanding submissions from North America and Brazil this year that once again showcased the truly remarkable work we have come to expect from our partners. Categories and finalists appear below in alphabetical order. Our Global Award winners will be announced during the Elevate Partner Summit on April 21, 2021. If you’re a finalist and would like a badge graphic to announce your finalist status, please reach out to msapartnerawards@microsoft.com. Individual and Team Awards Trailblazer of the Year Awarded to an individual that, in an innovative and engaging way evangelizes Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry. * Anthony Capetola — Sales & Orders * Francisco Lacayo — White Shark Media * Macki Aycock — OMD * Riyaad Edoo — Mindshare USA   Account Team of the Year Awarded to an exemplary account team or group that partners, engages, and drives Microsoft Advertising revenue growth and feature adoption throughout the year. * Anthem — iProspect * Cornerstone Brands — ForwardPMX * Dentsu (Team Sogni) * Estee Lauder — iProspect * Fast Shop / Savegnago - Raccoon Marketing Digital * General Mills — Mindshare * GSK Consumer Healthcare — CMI/Compas * Humana — iCrossing * Netsertive * Wells Fargo — OMD   Community Response Award This new award category offers recognition to partner organizations or someone within a partner organization that has provided innovative support or services to the industry or the community this year amidst the challenges of the COVID-19 pandemic. * Hibu * iProspect * Kenshoo * OMD * White Shark Media Company Awards Inclusive Culture & Marketing Award Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients. * 3Q Digital * Dentsu International * i-Cherry * iProspect * Raccoon Marketing Digital   Rising Star of the Year Awarded to a Select partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising. * Dealer Inspire * KlientBoost * Sales & Orders * White Shark Media * Wickfire LLC   Independent Partner of the Year Awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients. This partner demonstrates a unified approach and advocates usage of Microsoft Advertising products and features. * Adlucent * Five Mill * Kenshoo * Raccoon Marketing Digital * Tinuti   Client Partnership of the Year Awarded to a client and their respective partner who has shown excellence in their digital advertising campaigns. This new award takes into consideration revenue, feature adoption and overall collaboration in areas such as marketing, thought leadership and insights. * Abbvie — Spark Foundry * Estee Lauder Companies — iProspect * Mitty Supply — Logical Position * UnitedHealthcare — Horizon Media   Agency Partner of the Year Awarded to the agency partner who has showed excellence in partnership with Microsoft Advertising across the board. Brazil * Cadastra * i-Cherry * Raccoon Marketing Digital Canada * Klick Health * Saatchi & Saatchi United States * iProspect * Mindshare USA   Channel Partner of the Year Awarded to the channel partner who has showed excellence in partnership with Microsoft Advertising across the board. * Logical Position * Sales & Orders * White Shark Media   Congratulations to our finalists in the Americas. Our EMEA and APAC finalists can be found in their regional blogs as well.
https://j.mp/2KdjqTm

Monday, January 11, 2021

Meet the researcher creating more access with language

When you’ve got your hands full, so you use your voice to ask your phone to play your favorite song, it can feel like magic. In reality, it’s a more complicated combination of engineering, design and natural language processing at work, making it easier for many of us to use our smartphones. But what happens when this voice technology isn’t available in our own language?  This is something Google India researcher Shachi Dave considers as part of her day-to-day work. While English is the most widely spoken language globally, it ranks third as the most widely spoken native language (behind Mandarin and Spanish)—just ahead of Hindi, Bengali and a number of other languages that are official in India. Home to more than one billion people and an impressive number of official languages—22, to be exact—India is at the cutting edge of Google’s language localization or L10n (10 represents the number of letters between ‘l’ and ‘n’) efforts.  Shachi, who is a founding member of the Google India Research team, works on natural language understanding, a field of artificial intelligence (AI) which builds computer algorithms to understand our everyday speech and language. Working with Google’s AI principles, she aims to ensure teams build our products to be socially beneficial and inclusive. Born and raised in India, Shachi graduated with a master’s degree in computer science from the University of Southern California. After working at a few U.S. startups, she joined Google over 12 years ago and returned to India to take on more research and leadership responsibilities. Since she joined the company, she has worked closely with teams in Mountain View, New York, Zurich and Tel Aviv. She also actively contributes towards improving diversity and inclusion at Google through mentoring fellow female software engineers.10:25 How would you explain your job to someone who isn't in tech? My job is to make sure computers can understand and interact with humans naturally, a field of computer science we call natural language processing (NLP). Our research has found that many Indian users tend to use a mix of English and their native language when interacting with our technology, so that’s why understanding natural language is so important—it’s key to localization, our efforts to provide our services in every language and culture—while making sure our technology is fun to use and natural-sounding along the way. What are some of the biggest challenges you’re tackling in your work now? The biggest challenge is that India is a multilingual country, with 22 official languages. I have seen friends, family and even strangers struggle with technology that doesn’t work for them in their language, even though it can work so well in other languages.  Let’s say one of our users is a shop owner and lives in a small village in the southern Indian state of Telangana. She goes online for the first time with her phone. But since she has never used a computer or smartphone before, using her voice is the most natural way for her to interact with her phone. While she knows some English, she is also more comfortable speaking in her native language, Telugu. Our job is to make sure that she has a positive experience and does not have to struggle to get the information she needs. Perhaps she’s able to order more goods for her shop through the web, or maybe she decides to have her services listed online to grow her business.  So that’s part of my motivation to do my research, and that’s one of Google’s AI Principles, too—to make sure our technology is socially beneficial.  Speaking of the AI Principles, what other principles help inform your research? Another one of Google’s AI Principles is avoiding creating or reinforcing unfair bias. AI systems are good at recognizing patterns within data. Given that most data that we feed into training an AI system is generated by humans, it tends to have human biases and prejudices. I look for systematic ways to remove these biases. This requires constant awareness: being aware of how people have different languages, backgrounds and financial statuses. Our society has people from the entire financial spectrum, from super rich to low-income, so what works on the most expensive phones might not work on lower-cost devices. Also, some of our users might not be able to read or write, so we need to provide some audio and visual tools for them to have a better internet experience. What led you to this career and inspired you to join Google?   I took an Introduction to Artificial Intelligence course as an undergraduate, and it piqued my interest and curiosity. That ultimately led to research on machine translation at the Indian Institute of Technology Bombay and then an advanced degree at the University of Southern California. After that, I spent some time working at U.S. startups that were using NLP and machine learning.  But I wanted more. I wanted to be intellectually challenged, solving hard problems. Since Google had the computing power and reputation for solving problems at scale, it became one of my top choices for places to work.  Now you’ve been at Google for over 12 years. What are some of the most rewarding moments of your career? Definitely when I saw the quality improvements I worked on go live on Google Search and Assistant, positively impacting millions of people. I remember I was able to help launch local features like getting the Assistant to play the songs people wanted to hear. Playing music upon request makes people happy, and it’s a feature that still works today.  Over the years, I have gone through difficult situations as someone from an underrepresented group. I was fortunate to have a great support network—women peers as well as allies—who helped me. I try to pay it forward by being a mentor for underrepresented groups both within and outside Google. How should aspiring AI researchers prepare for a career in this field?  First, be a lifelong learner: The industry is moving at a fast pace. It’s important to carve out time to keep yourself well-read about the latest research in your field as well as related fields. Second, know your motivation: When a problem is super challenging and super hard, you need to have that focus and belief that what you’re doing is going to contribute positively to our society.
https://j.mp/3q8njIs