Friday, July 8, 2011

How The White House Blogged Nothing About The New Piracy Agreement

The White House decided a new voluntary agreement between ISPs and Hollywood on internet privacy was important enough to blog about. Unfortunately, the blog post pretty much said nothing. Since I already wasted time reading that White House post, I decided I should waste more time deconstructing what a waste of time it was.

The Administration is committed to reducing infringement of American intellectual property as part of our ongoing commitment to support jobs, increase exports and maintain our global competitiveness.

Well, I assume you’re committed to reducing anything that’s against the law, right? I mean, that’s why we have laws. But if you want to give me the this is all about jobs spiel, I suppose an election year is coming up.
The joining of Internet service providers and entertainment companies…

I’m sorry. Was there a merger of some sort? Is the FTC involved? Don’t some of the entertainment companies already own ISPs? But go on, I’m sure you’ll explain more.

…in a cooperative effort to combat online infringement can further this goal and we commend them for reaching this agreement. We believe it will have a significant impact on reducing online piracy.

Say what? What effort? What are they doing? Got a link or anything about this? Sounds pretty important. If I wanted to understand more about it, um, you want to point me to anything in particular?

We believe that this agreement is a positive step and consistent with our strategy of encouraging voluntary efforts to strengthen online intellectual property enforcement and with our broader Internet policy principles, emphasizing privacy, free speech, competition and due process.

Again, what agreement? You’re telling me this is all wonderful, but you can’t explain what’s going on? I mean, I know it’s all voluntary or whatever, and you’ve got nothing apparently to do with it other than saying you support it. But if you are so supportive of it to do a blog post, maybe you could explain it?

As such, we will follow the implementation and outcomes of this arrangement with great interest. Our expectation is that the new organization created by it will have ongoing consultations with privacy and freedom of expression advocacy groups to assure that its practices are fully consistent with the democratic values that have helped the Internet to flourish.

There’s a new organization? What’s it called? Does it have a web site? A Twitter account? Throw me a bone here. Maybe tell me some of the organizations behind it?

Simultaneously, the Administration will continue to pursue comprehensive solutions to the problems associated with Internet piracy, including increased law enforcement and educational awareness. To win the future and succeed in the global economy, it is critical to protect the intellectual property of America’s innovators and creators.
Really, that’s it? You called me over to the blog to tell me basically nothing? Thanks. I ended up having to head over to Techmeme, to read what journalists were writing about this new rosy future. Thank goodness they were around, because you told me zilch.

Next time, if you have nothing to say, then say nothing.
Oh, special request. If you’re all for helping Hollywood fight piracy, how about helping those consumers who actually do buy thing legitimately. For one, I never, ever, ever want a DVD to force me to sit through 5 minutes of previews. Can we have a law that if I push Menu, I immediately get the Menu button?

And that FBI warning? Enough. Let them put it on the box. I don’t need to see that logo over and over again. What other industry gets to shove those kind of warnings down the throats of consumers over and over again, outside of maybe the airline industry. And it’s not like we’re getting safety instructions, or anything.

By Danny Sullivan