New Lactose Intolerance Diagnosis Makes Dairy Less Merry for Santa This Year
FORT WASHINGTON, Pa., Dec. 5 /PRNewswire/ -- Millions of Americans will soon participate in the time-honored Christmas Eve tradition of leaving milk and cookies out for Santa Claus. But this year, that glass of milk may present a problem for Saint Nick, who recently shared that he suffers from lactose intolerance.
According to The LACTAID® Brand(1) holiday survey, 48% of adults who have left something for Santa have offered up the traditional plate of cookies and a glass of milk. However, like the estimated 30 to 50 million other Americans who are lactose intolerant(2), Santa Claus can no longer digest the milk sugars found in dairy and often experiences unpleasant side effects as a result. This means that drinking all of those glasses of milk each Christmas Eve can result in a very uncomfortable ride back to the North Pole.
"For years, I've felt ho-ho-horrible after my night-time milk and cookie stops, but I always thought I'd just eaten one too many holiday goodies," said Santa Claus in a recent interview from his workshop. "Now that I know that I'm lactose intolerant, I'll be looking for something else to wash down my favorite sweet treats this year."
Lucky for Santa, lactose intolerance is one of the most common digestive disorders and symptoms can be easily and effectively managed without eliminating dairy. With a little help from the makers of LACTAID® Brand Products, Mrs. Claus has stocked Santa's workshop with his favorite lactose-free milk, new holiday eggnog, and ice cream products.
With Christmas Eve rapidly approaching, Santa asks all Americans to be sensitive to his new condition and spread the word: If you're going to offer up some holiday tidings this year, make Santa's glass of milk lactose-free. With nearly half of Americans believing that milk is Santa's favorite beverage(1), a few cartons of LACTAID® Milk will make for a much more pleasant sleigh ride home -- and maybe a few extra stocking stuffers from a very grateful Saint Nick.
Tuesday, December 6, 2005
Monday, December 5, 2005
Cookies Misunderstood by Consumers, According to BlueLithium
Ad Network Identifies a Need for Further Education to Ease Web Surfers' Privacy Fears
SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 5, 2005--Many Internet users do not understand the benefits behind cookies. Web surfers mistakenly believe cookies invade privacy, according to an online poll recently conducted by BlueLithium, a San Jose-based direct response and brand marketing ad network.
The poll of more than 150 Internet users suggests that consumers have a universal privacy misconception of cookies, the backbone of behavioral optimization technology. Cookies enable online advertisers to determine useful demographic information about their online audiences. Sixty-four percent of online users surveyed are uninformed in believing cookies invade privacy.
Cookies are small text files that store non-invasive user actions, allowing a web site to better fulfill advertiser requests. Cookies cannot read or store personal or identifiable data stored on a user's computer. Only basic information such as the type of browser used, date and time a web site is visited and connection speed is available. BlueLithium and other online advertisers are reversing consumers' distrust by educating them on the benefits of cookies.
Poll results also reveal that 39 percent of respondents delete their cookies and temporary internet files on a weekly basis, making it difficult for online advertisers to target audiences according to online behavior. In addition, 52 percent of Internet users surveyed disable cookies needlessly before shopping online.
"Consumers incorrectly assume cookies allow the outside world to peek into their private lives and personal data," said Gurbaksh Chahal, CEO of BlueLithium. "A common misconception has developed among consumers that cookies are related to spyware and adware. We are changing this theory. Cookies do not invade privacy, and are actually beneficial to online users."
BlueLithium's behavioral optimization technology uses cookies to deliver information on products and services relevant to Internet users, advertisers, and publishers. This technology allows BlueLithium to bridge the gap between web site content and advertisements -- creating a more relevant Internet experience.
SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 5, 2005--Many Internet users do not understand the benefits behind cookies. Web surfers mistakenly believe cookies invade privacy, according to an online poll recently conducted by BlueLithium, a San Jose-based direct response and brand marketing ad network.
The poll of more than 150 Internet users suggests that consumers have a universal privacy misconception of cookies, the backbone of behavioral optimization technology. Cookies enable online advertisers to determine useful demographic information about their online audiences. Sixty-four percent of online users surveyed are uninformed in believing cookies invade privacy.
Cookies are small text files that store non-invasive user actions, allowing a web site to better fulfill advertiser requests. Cookies cannot read or store personal or identifiable data stored on a user's computer. Only basic information such as the type of browser used, date and time a web site is visited and connection speed is available. BlueLithium and other online advertisers are reversing consumers' distrust by educating them on the benefits of cookies.
Poll results also reveal that 39 percent of respondents delete their cookies and temporary internet files on a weekly basis, making it difficult for online advertisers to target audiences according to online behavior. In addition, 52 percent of Internet users surveyed disable cookies needlessly before shopping online.
"Consumers incorrectly assume cookies allow the outside world to peek into their private lives and personal data," said Gurbaksh Chahal, CEO of BlueLithium. "A common misconception has developed among consumers that cookies are related to spyware and adware. We are changing this theory. Cookies do not invade privacy, and are actually beneficial to online users."
BlueLithium's behavioral optimization technology uses cookies to deliver information on products and services relevant to Internet users, advertisers, and publishers. This technology allows BlueLithium to bridge the gap between web site content and advertisements -- creating a more relevant Internet experience.
Cookies Pegged as Privacy Threat
NEW YORK Well over half of users believe Internet tracking cookies invade their privacy, according to a new poll.
In a survey of 150 Internet users, 64 percent said cookies represent an invasion of their privacy. The poll was conducted by online ad network Blue Lithium, which recruited participants through banner ads.
The survey is the latest sign of trouble for Internet cookies, which are employed by Web advertisers and publishers to anonymously track users to target ads and measure their effectiveness.
Web advertisers and publishers have held that consumers concerned about cookies invading their privacy don't fully understand how they work. The Blue Lithium survey, however, found 83 percent of respondents claim they are familiar with cookies. Many consumers are not aware of the benefits of cookies, which can be used to keep passwords and personalization features at Web sites: 52 percent said they preferred to use the Internet with cookies disabled.
Various surveys have pegged the cookie-deletion rate by users at between 39 percent and 50 percent. Thirty-nine percent of respondents to Blue Lithium's survey said they deleted their cookies on a weekly basis and 25 percent do so monthly. Fifty-two percent said they disabled cookies before shopping online, fearing they could be used to collect personal data.
In a survey of 150 Internet users, 64 percent said cookies represent an invasion of their privacy. The poll was conducted by online ad network Blue Lithium, which recruited participants through banner ads.
The survey is the latest sign of trouble for Internet cookies, which are employed by Web advertisers and publishers to anonymously track users to target ads and measure their effectiveness.
Web advertisers and publishers have held that consumers concerned about cookies invading their privacy don't fully understand how they work. The Blue Lithium survey, however, found 83 percent of respondents claim they are familiar with cookies. Many consumers are not aware of the benefits of cookies, which can be used to keep passwords and personalization features at Web sites: 52 percent said they preferred to use the Internet with cookies disabled.
Various surveys have pegged the cookie-deletion rate by users at between 39 percent and 50 percent. Thirty-nine percent of respondents to Blue Lithium's survey said they deleted their cookies on a weekly basis and 25 percent do so monthly. Fifty-two percent said they disabled cookies before shopping online, fearing they could be used to collect personal data.
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