Yahoo Inc. has reportedly settled a class action lawsuit with some of its search advertising customers who weren't happy about where their ads were showing up.
Lawsuit administrator Rust Consulting sent an e-mail to members of the group that preliminary court approval of the settlement has been granted and posted copies of court documents here.
Yahoo customers who sued claimed that when ads they placed through "Sponsored Search" and "Contact Match," they showed up in spyware, domain name parking sites, typosquatting sites and other undesirable locations on the Web.
They sued the Sunnyvale company (NASDAQ:YHOO) for breach of contract, unjust enrichment, misrepresentation, civil conspiracy, and unfair business practices.
As part of the settlement, Yahoo agreed to offer a new filtering option for ads, and to modify how it handles disclosures and click fraud investigations:
It also agreed to develop and offer a way for customers to control where their Yahoo Ads appear.
Advertisers got screwed again, of the $4.3 million settlement, $4.17 million is going to the lawyers.
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