Guidelines would prevent marketing of some foods to children
By John Eggerton -- Broadcasting & Cable, 12/16/2009 11:11:21 AM
According to new proposed government guidelines, cereals with more than 13 grams of added sugar could not be marketed to kids and food that could be marketed to children would have to contain at least 50% of one or more of the following: fruit, vegetable, whole grain, fat-free or low-fat milk or yogurt, fish, extra lean meat or poultry, eggs, nuts and seeds, or beans
As expected, an interagency group comprising representatives of the FTC, Food and Drug Administration, Centers for Disease Control and Prevention, and the U.S. Department of Agriculture, submitted recommendations on new nutrition guidelines for marketing food to kids.
That announcement came late Tuesday following an FTC hearing on food marketing to kids.
Exempt from any restrictions on marketing would be fruits, vegetables, juices, non-or low-fat milk, yogurt, whole grains and water.
The working group still has to decide what media the guidelines should apply to and must give the public an opportunity to comment. The group must produce a final report for Congress by July 15, 2010.
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